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The outline below includes focal points for SEO:
1) SEO - The
foundation for your site, but not the “rank setter”
Metatags/Description
for the search engines to use
Site Map to
include every page and to submit to the search engines
Page Title
on every page for the search engines
ALT tags on
every image for the search engines
Frequent
Changes for every crawl
Keywords in
the right amount
OPTIMIZATION
Don't
give Flash or graphics your most important real estate on your page
Use your
keywords, but don't flood your page with keywords
2) CLICKS –
The most important way to bring your site up in the ranks
Advertising – all points back to web site
PPC
(pay per click) Ads
(Google & Yahoo)
BLinks
(CSI Offerings - below)
Coupons,
discounts, specials
Two for one perform better than discounts
Free
anything – give aways
Newsletters – email with catchy phrases that link back to your site
BLogs –
are Discussion groups for you (CSI Offerings below)
Promote
your site on Brochures, business cards, fliers, ads, etc.
Articles on any subject – find an
angle and write your own and/or find a publisher
Our CSI Internet Marketing Download (above)
includes over 200 directories/publishing sites.
3) LINKS –
The second most important thing about your site (can't get clicks without
links!)
Reciprocal,
relevant LINKS are very important to the search engines.
More URLS
of your own – the best links.
Links
developed at the right pace – too slow or too fast is bad.
Google
doesn’t like links exchanged for cash, but that doesn’t mean
you
can’t buy them!
Directories
(niche specific) – the best bang for the buck
Chambers
and other organizations list you and can provide large audiences.
4) HINTS
Don’t use email accounts to send
newsletters or information that bounce responses.
Use themes
to optimize sections of your site.
Look at each page on your site as a separate web site and treat it that way.
Have a Registration link on each page or area of each page on your web site.
Give away a chance of winning something with each registration.
Never assume that visitors will land on your home page first.
Keywords
aren’t just words, they can be phrases, too.
Search engines
think your biggest, boldest text is your most important.
Make your
content easy to read for both the search engines and your visitors.
Use text
based navigation (not images).
Don’t
believe “We submit to 100 (or more) search engines” – there are only a few.
Do submit every page of your site(s) to these search engines and
every related directory.
DISCOUNTS/COUPONS/SALE with a Deadline – date of TODAY (which can be
programmed in to automatically change
daily). "Two for One" works better than discounts.
Use the free Google webmaster tools and reporting for AdWords.
Submit your site map.
Use Email software that tracks your hits and your conversions.
We
recommend:
Streaming Video Email, which is proven to produce better results:
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